two local teams make it to the semifinals in the clean energy challenge
Two local student-led teams, NanoHarv Technologies and Amplified Wind solutions, have made it to the semifinals of the Clean Energy Trust’s Clean Energy Challenge.
 
NanoHarv Technologies, a group of graduate students in CWRU’s Science & Technology Entrepreneurship Program (STEP), investigates new techniques that could potentially deliver cost efficient methods for the production of algae biofuels and other valuable by-products.
 
Amplified Wind Solutions is a group of CSU students and professors who have developed a wind speed amplification system that, when installed on a cylindrical structure such as a silo or water tower, can provide three times the electricity production of a typical wind turbine in low or marginal wind areas.
 
“The quality of the applications was fantastic,” says Amy Francetic, executive director of the Clean Energy Trust. “We had over 100 applications.” Only 16 teams were chosen to move on to the finals and present their business plans in Chicago on February 29 and March 1.
 
“This is a great opportunity for us to gain insight into the challenges of business plan development and new venture creation,” says Justin Isaacs, co-founder of NanoHarv. The winners in Chicago will go on to the national competition in Washington, DC, this summer to compete for $150,000.

While Niki Zmij, CEO of Amplified Wind Solutions, would like the prize money to help bring her company to commercialization, she is also happy in the lessons she’s learning.
 
“Whether we win or not this competition has been an incredible lesson in entrepreneurship,” says Zmij. “I’m a firm believer that we all learn best by doing -- and this process has allowed me to gain a very clear picture of what it takes to develop a new technology, start up a company, and put forth the dedication and hard work that it takes to make it successful.”

 
Source: Amy Francetic, Justin Isaacs, Niki Zmij
Writer: Karin Connelly
tri-c launches program to meet unfilled demand for cleveland IT jobs
Cuyahoga Community College (Tri-C) is about to offer a 14-week network support specialist training program to meet the high demand for IT specialists in Cleveland. The technology jobs are out there, but companies are having a hard time finding qualified candidates.
 
In fact, the more recent quarterly survey conducted by the COSE Technology Network (NEOSA) showed that 82 percent of companies surveyed had current job openings in IT. As a result, local companies have had to rely on foreign H1-B  visa candidates to fill the positions.

“This program will reduce the number of H1-B visas that companies depend on to help fill these positions,” says Tri-C executive director Linda Woodard.
 
The Tri-C program is geared toward creating a local talent pool in the long-term unemployed. The program is funded through a four-year grant from the U.S. Department of Labor, which will cover all costs associated with the training. “We will be training 650 individuals over the four years,” says Woodard.
 
As part of the training, Tri-C has partnered with COSE to place participants in four-week unpaid internships as part of the program. “We will place them in COSE technology companies as well as larger area companies,” explains Ann Marie Powers, COSE manager of board and external relations. “This is geared toward displaced workers. We’re trying to put people back to work in Northeast Ohio.”
 
“We’re really excited about being able to help,” says Woodard. “The jobs are out there. If you have no IT experience coming into the program you can make a salary in the low $30,000s with this program, $45,000 or more with some IT experience, and up to $75,000 with a BA and experience.”
 
Classes start in March. Tri-C plans to offer a similar program later this year in health information technology.  

For more info, inquire here.

 
Source: Linda Woodard, Ann Marie Powers
Writer: Karin Connelly
new award to highlight innovative community development work
Enterprise Community Partners, which helps find affordable housing options, is hosting its first 2012 Enterprise Community Innovation Awards. The award, sponsored through KeyBank, is designed to recognize organizations creating new and lasting community development solutions in Greater Cleveland. The winner will receive a $25,000 grant to support the project.
 
“We were looking at the future of community development in the area,” says Mark McDermott, Ohio director of Enterprise. “We know there are groups out there doing all sorts of innovative work, and we wanted to highlight that.”
 
McDermott and his team are looking for organizations that are making a positive impact toward making Cleveland a better place to live. “We’re looking for innovation, but innovation in ways that show new solutions to the challenges in our communities,” says McDermott. “Cleveland is a great place for community development work. We have a set of challenges we haven’t seen for a long time and we have to look at new ways to solve problems.”
 
Entries are due January 20. Three to five finalists will be chosen who will then present their case to a panel of experts. The winner will be announced in late February or early March at an awards event.
 
Source: Mark McDermott
Writer: Karin Connelly
high marks in customer satisfaction survey will help onshift expand staff
OnShift, the staffing software developer for the healthcare industry, recently received an overall performance score of 92.6 in a survey conducted by KLAS, a research firm the monitors healthcare vendors. The numbers confirm OnShift’s dedication to customer service and providing a quality product.
 
“We’re very proud to be ranked so highly by our customers,” says Mark Woodka, OnShift CEO. “We put a lot of energy into being responsive to our customers.”
 
OnShift turned over its entire customer list to KLAS. The company then randomly called customers. The research measures OnShift’s performance in a variety of criteria including functionality and upgrades, implementation and training, service and support, and contracting.

“Your customers will always say good things to you, but when they’re telling a third party you know they mean it,” says Woodka.
 
The report will help OnShift in its hiring, as the company is still on track to grow their 36 person staff to 55 or 60 by year's end. They currently have six open positions in everything from sales to customer service to development.
 
“The report helps us from a recruitment standpoint,” says Woodka. “People who want to provide good customer service will want to work for us.”

 
Source: Mark Woodka
Writer: Karin Connelly
bad girl ventures graduates first class of cleveland entrepreneurs
Bad Girl Ventures, a micro-finance organization focused on educating and financing women-owned startup companies, graduated its first Cleveland class on January 3 and announced the winner of a $25,000 low interest loan. Out of 70 applicants, 10 start-up companies  participated in an eight-week program to learn the ins and outs of successfully running a business.
 
Kimberly McCune Gibson and Ann Marie Larrance of Grass Roots LLC, the parent company for ReHive Ale, The 1815 House, and Hungry Bee Catering won the grand prize. Three other prizes were awarded. The Business of Good foundation awarded a $1,000 grant to Michael's Mobile Oil, and the City of Cleveland gave two $1,000 grants to The Brunch Project and Tonja's Tranquility Inn.
 
Of Gibson and Larrance, Candace Klein, Bad Girl Ventures founder and CEO says, “These women have the biggest fire in the belly that I’ve seen. It was a very close vote, but I haven’t seen two people who work harder ever.”
 
About 150 people came to the graduation event, which was held at Rosetta in Cleveland. Food Network filmed the event because Gibson and Larrance are also participating in a reality show for the network. “It was great coverage,” Klein says.
 
Bad Girl Ventures has educated more than 250 business owners in Cleveland and Cincinnati and funded 24 companies with $650,000. Klein is now accepting applications for spring classes in Cleveland.

 
Source: Candace Klein
Writer: Karin Connelly
local hoop house startup growing like a weed
A weekend project to build a hoop house turned into a thriving business for three local entrepreneurs. Carlton Jackson, Todd Alexander and Michael Walton were all at a Sustainable Cleveland 2019 meeting in 2009. Walton needed help erecting a hoop house on his urban farm, Jackson and Alexander came to help, and they all ended up with a business idea.
 
“It took seven to 10 days to build instead of the weekend,” recalls Jackson. The three started talking and figured they could do better. They came up with a design for a better tunnel hoop house and have been building ever since.  
 
Tunnel Vision Hoops designs, manufactures and installs high tunnel hoop houses for everyone from the backyard gardener to working farms. Hoop houses extend the growing season by keeping out harsh elements like wind and sleet while trapping the heat from solar radiation.

Jackson’s hope is to expand Northeast Ohio’s 135-day growing season and use of the 3,500 acres of vacant land in Cleveland for growing food and thus creating jobs. His hoops are comprised of galvanized steel arches covered with UV-protected, condensation-control polyethylene plastic
 
“We innovated and came up with our own designs and install them,” says Jackson. “We had no intention of actually starting a company. We thought we’d just make a few bucks. We each paid $7, went to Home Depot and made a scale model.”
 
Their model was a success and TVH’s first client was CWRU’s Squire Vallevue Farm. Today, the company has put nearly 20,000 square feet under cover in four counties. “You know you have a good product when someone’s willing to spend their own money,” says Jackson.
 
TVH has plans to expand by 2013, hiring trained installers or landscapers to erect the hoops as well as summer interns. Jackson also has plans to expand their product line and to build hoops for disaster relief efforts.

 
Source: Carlton Jackson
Writer: Karin Connelly
workshops to illustrate range of opportunities that come with local film production
The Hollywood movies that have been filmed in Cleveland recently have created buzz and the hope of being cast as an extra or rubbing elbows with a star. But when a film is made in Northeast Ohio, jobs are created across virtually every industry.

“Film productions in Cleveland have all sorts of goods and services that we don’t think of as normal film industry jobs,” says Ivan Schwarz, executive director of the Greater Cleveland Film Commission. “But whenever a film production needs an alley cleaned, they hire a crew to power wash and disinfect it.”
 
The need is for everything from seafood distributors to cleaning crews and sign makers. “The owner of FastSigns was blown away by what they wanted,” Schwarz says of a recent film project. The Film Commission is helping to tout the many opportunities films bring to Cleveland through workshops on everything from production to how to become a vendor to writing workshops.
 
The idea is to illustrate how many opportunities come with a film production. “Some of the companies made 50 percent of their revenues on movies this summer,” says Schwarz. “Vendors alone spent $100,000 a week on fuel.”
 
All of the workshops are listed on the Film Commission’s website. Schwarz is working with Cleveland State University to illustrate the economic development benefits to the region. “It’s really about building and creating ancillary jobs that support the industry,” he says. “The idea is to build an industry that is ongoing.”

 
Source: Ivan Schwarz
Writer: Karin Connelly
yellowlite sees blue skies ahead for growing solar panel company
Residents of Northeast Ohio are beginning to think of new ways to reduce energy consumption and save money on their utility costs. Cleveland-based YellowLite is helping people do that with its custom-designed solar panels for both residential and commercial uses.
 
“We wanted to find out how we can give back to the community and do something good,” explains YellowLite president Azam Kazmi. “When we started two and a half years ago, the economy was a lot slower and it got us thinking that energy is such an issue. Solar just sounded like such a good technology to solve our energy needs.”
 
YellowLite has a staff of dedicated people who educate customers on the benefits of solar power, from how to receive grants and tax deductions to the energy cost savings and 25-year warranty. “We can show you a good return on investment,” says Kazmi. “Most of the systems last about 40 years.”
 
Kazmi says solar roof systems have grown in popularity recently as consumers become more educated. “Next year is going to be a good year for us,” he says. “Knowledge of the industry has grown. The costs go down with more installers and more knowledge about the industry.”
 
Kazmi predicts YellowLite’s sales team will double in size by mid-summer of 2012, and the company plans to expand into the Detroit area.

 
Source: Azam Kazmi
Writer: Karin Connelly
golf and motorcycle enthusiast solves transport riddle with innovative travel tube
Tom Gillespie enjoys riding his motorcycle and he loves outdoor activities like golfing and camping. The problem he had was how to transport his gear while on his bike. When he couldn’t find anything that solved his problem, the environmental consultant took things into his own hands and invented The Travel Tube, a hard plastic case that holds golf clubs, fishing gear, firearms and any number of objects. The portable case attaches to a motorcycle or just about any vehicle. 

“I kind of had it rumbling around in my head for a while,” Gillespie says of the concept. “I couldn’t find anything like it. So I wrote a patent and took my rudimentary drawings to a manufacturer. After I had the prototype for the Travel Tube I put my golf clubs in it, put it on the back of my motorcycle and rode to Chicago.”
 
The Travel Tube is lightweight -- only about seven pounds -- is water-resistant, and its hard shell allows it to be checked on airplanes or shipped through the mail. Gillespie took his prototype to COSE’s Cleveland Shark Tank Pitch Contest -- and won. He is now in full production, filling orders for 50 units, each selling for $99. He also is working on a variety of accessories.
 
Gillespie has a storefront in Ohio City. As he ramps up production and sales, he plans on hiring some salespeople and at least one person to manage the phones.

 
Source: Tom Gillespie
Writer: Karin Connelly
small-biz employment grows during holidays, perhaps a sign of good things to come
The November CBIZ Small Business Employment Index (SBEI), a barometer for hiring trends among companies with 300 or fewer employees, increased by .35 percent in November. While the trend reflects companies surveyed across the country, “a good number of the survey respondents are from the Cleveland area,” says Phillip Noftsinger, business unit president of CBIZ Payroll Services.

While the trend is typical for the holiday season, Noftsinger is optimistic that the increase may lead to future job growth. “I think this time of year we would expect to see growth during the holiday season,” he says. “But we’re hoping a strong holiday season will support a longer term trend in these numbers. It’s a little early to tell though.”
 
A good holiday shopping season has the potential to continue into the new year. “Strong consumer spending sustains growth,” says Noftsinger. “We hope to see a continued strong holiday season, which leads to income growth and labor growth and an upward spiral in employment.”

 
Source: Phillip Noftsinger
Writer: Karin Connelly
award recognizes economic development efforts of nortech
NorTech was recently named a recipient of the State Science and Technology Institute’s 2011 Excellence in Technology-Based Economic Development (TBED) Awards. Now in its fifth year, the awards program identifies national models developed by states and regions to accelerate science, technology and innovation to grow their economies and create high-paying jobs.

NorTech won the Most Promising TBED Initiative award for its cluster model, which is currently being applied to advanced energy and flexible electronics industries. The model can also be applied to other industries.

"The SSTI award validates the NorTech model as a as a best practice approach to accelerate regional industry clusters,” says Rebecca Bagley, NorTech president and CEO. We look forward to continuing to apply our cluster development model to help companies grow, create jobs and attract capital to generate positive economic impact.”

NorTech is a nonprofit tech-based economic development organization serving 21 Northeast Ohio counties. As a catalyst for growing emerging technology industries, NorTech is leading efforts to develop regional innovation clusters that create jobs, attract capital and have a long-term, positive economic impact.

“The award brings external validation from national technology-based economic development practitioners for NorTech’s work and impact,” says Bagley. “From July 2010 to July 2011, advanced energy and flexible electronics cluster companies supported by NorTech have attracted $20.5 million in capital, created 171 jobs and generated $10.8 million in payroll.”


Source: Rebecca Bagley
Writer: Karin Connelly
investohio provides income tax credit to those who invest in small businesses
This month, the Ohio Department of Development, in collaboration with the Ohio Department of Taxation, launched InvestOhio. The $100 million tax credit program helps small businesses get the funds from investors they need to grow, succeed, and create jobs.
 
“We were hearing from small businesses here in Ohio that they were having trouble getting access to capital,” explains Matt Sutherland, senior tax incentive specialist with the Ohio Department of Development. “The program creates incentive for investors to invest in small business.”
 
Through InvestOhio, investors can invest up to $10 million in eligible small businesses in exchange for a 10 percent income tax credit for investments held for two years. Eligible small businesses must have less than $50 million in assets or less than $10 million in annual sales.
 
There are 900,000 small businesses in the state. Investment in small business through this program is expected to generate $1 billion in new private investments in small businesses by 2013.

“There are a lot of small businesses waiting to take off, and we’re happy InvestOhio is the catalyst to move forward,” says Sutherland. “If every small business added even a moderate number of jobs it would be a significant impact on Ohio’s economy.”

 
Source: Matt Sutherland
Writer: Karin Connelly
amtrust financial to bring 800 new jobs to downtown cleveland
AmTrust Financial Services, a multi-national property and casualty insurer based in New York, is consolidating and relocating its Northeast Ohio operations to Cleveland. The expansion will bring 800 jobs to Cleveland over three years. The company currently employs 250 people in its operational hub in Seven Hills.
 
The decision to open offices in Cleveland came primarily from $25 million in local and state incentives. The company was able to buy the primarily vacant office tower at 800 Superior Avenue earlier this year and has committed to spending at least $20 million in upgrades to the building. But company officials also see the potential in Cleveland.
 
“We have found the governor [John Kasich], the county executive [Ed FitzGerald] and the mayor [Frank Jackson] of Cleveland all to be very cooperative and helpful in sealing our decision to locate in downtown Cleveland,” says AmTrust CFO Ron Pipoly. “We also think downtown Cleveland is on the cusp of a lot of great jobs, with the casino, the new convention center, the medical mart, the development of the Flats East Bank, a Westin Hotel downtown and other large projects that now includes AmTrust."
 
The Seven Hills employees will move to the Cleveland offices over the next three years.Based on current projections provided to the state, there may be up to 800 new jobs, in addition to the 200 jobs being relocated from Seven Hills,” explains Pipoly. The jobs will be in IT programming, underwriting and customer service.

Under current plans, AmTrust wil occupy between 250,000 and 300,000 square feet in the building, leaving a portion of the total 450,000 square feet available for other new downtown tenants. 

 
Source: Ron Pipoly
Writer: Karin Connelly
bvu partners with the q to promote volunteerism
The Cleveland BVU: The Center for Nonprofit Excellence has partnered with Quicken Loans Arena in a program to encourage volunteerism. Participants who volunteer four or more hours through the BVU’s inaugural Community MVPs program can get buy-one-get-one tickets to an upcoming Cavs, Lake Erie Monsters, Canton Chargers or a Disney Princess show at the Q.
 
Additionally, those who log the most volunteer hours in any one of five specified time periods will win two floor seats to an upcoming Cavs game. “This is a great program that attracts all types of volunteers of all ages,” says Roseanne M. Deucher, director of the volunteer center at the BVU. “We’re really excited about participating in this program with the Q.
 
Such partnerships have been successful in recruiting volunteers in the past. The 2011 Cleveland Indians Challenge resulted in 40,000 volunteer hours, which translated into $850,000 worth of hours worked for good causes around Northeast Ohio.
 
The program runs until April 2012. Participants can find volunteer opportunities at any of the BVU’s registered nonprofit organizations at the Volunteer Center. “There are always new and fresh volunteer opportunities posted,” says Deucher. “It really allows people to find a volunteer opportunity quickly and easily.”

 
Source: Roseanne M. Deucher
Writer: Karin Connelly
two local orgs commit $3.2 million to train young entrepreneurs
The Burton D. Morgan Foundation in Hudson and the Blackstone Charitable Foundation have committed $3.2 million to train area young entrepreneurs through Blackstone LaunchPad, a venture coach program developed at the University of Miami, Florida in 2008.
 
Students, faculty and alumni at Baldwin-Wallace College, CWRU, Kent State and Lorain County Community College will have the chance to participate in the program, which takes applicants from idea to full-fledged business.
 
“A lot of schools around Northeast Ohio have strong entrepreneurship programs, but there’s an experiential gap for the students,” says Deborah D. Hoover, president and CEO of the Burton D. Morgan Foundation. “There are a lot of really good ideas simmering on campuses but the commercialization is lacking. This program will help with that.”
 
The Blackstone LaunchPad was first started in Detroit in 2010 at two colleges. The program provides participants with advice, mentors, resources, counsel and networks necessary to get their ideas started. Since 2008 Blackstone LaunchPad has generated 65 start-up ventures, 120 new jobs, and drawn nearly 2,000 student participants.
 
“One of the reasons they selected Cleveland was they are looking at regions being hit hard by economic downturns,” says Hoover of Blackstone’s decision. Participants will be selected in early 2012 and be in full swing by fall.
 

Source: Deborah D. Hoover
Writer: Karin Connelly
 
 
cleveland colectivo pools its money to help small businesses
Judy Wright knows that there is strength in numbers. That’s the idea behind the Cleveland Colectivo, which has been getting together and raising money for good causes around town for the past seven years.
 
“We are a giving circle, which means we are a group of people who pool our money and then give it out collectively,” explains Wright. The Colectivo was founded by Wright and a group of friends working in the non-profit sector who wanted to make a difference but didn’t have the funds independently to make an impact.
 
But collectively, the group of about 30 people have made quite a difference. The group has raise $80,000 since its start, and has given the money raised to a wide spectrum of causes and organizations. “We made a specific decision not to have any theme,” says Wright. “We have the freedom to give to individuals, non-profits or small businesses.”
 
The Colectivo’s grants range from $500 to $5,000 and have gone to support anything from parent support groups to arts organizations to community development projects. “Our goal is to find champions to support,” says Wright. “You don’t have to be a millionaire to be a philanthropist. Our goal is to make philanthropy accessible and active.”
 
Source: Judy Wright
Writer: Karin Connelly
do-gooders turn happy hour into helping hour
Anne Kelly used to travel four days a week for her job. Then about a year and a half ago she was traveling less and she found she had a lot more free time on her hands. She wanted to take that free time and do something that made a difference. “I felt I had the energy to do more for people,” she recalls. “A friend convinced me to join the Rotary Club.”
 
Then Kelly heard about the Lost Boys of Sudan, the Friends of the Sudanese Lost Boys of Cleveland. “These kids were basically told by their parents to flee on foot with lions and tigers and soldiers,” she explains. “They told the story of how they first got to Cleveland in winter and thought the snow was flour and that we were so wealthy that we let the flour flow into the streets. The first time they got in an elevator they thought it was the room where they would be staying.”
 
Those stories prompted Kelly to form Drinks for Do-Gooders, a monthly happy hour where for the cost of a drink, people could get together and help the Lost Boys. The first event raised $350. “The Rotary Club really got behind this concept,” says Kelly. “Then the Cleveland Professional 20/30 Club partnered on this, and it allowed me to see that it could grow bigger.”
 
Today, Drinks for Do-Gooders meets on a quarterly basis. The cover charge is a little higher -- $20 -- but includes drink tickets, appetizers and a raffle. The group has raised between $1,400 and $1,800 for worthwhile causes.
 
The next Drinks for Do-Gooders meeting is in January and will benefit Ohio City Writers. Best Buy has donated a 60-inch flat screen television to raffle off, and the Cleveland Play House has donated two tickets to an upcoming show. “Come out, have a drink and do some good,” says Kelly. “You can do more in a happy hour than just feeling like you got together for happy hour.”

 
Source: Anne Kelly
Writer: Karin Connelly
2excel gives entrepreneurs advice on starting, growing a business
LaRick Calhoun has been an entrepreneur since he was 11 years old, when he started cutting hair for people in his neighborhood. His mother was a hair stylist and for $5, Calhoun would create his own styles.

“That’s where it all began,” he says. Then, years later as a real estate loan officer, Calhoun realized he could teach others the skills they need to be successful in business and created 2Excel Group.
 
“I noticed that at 100 percent commission, we really didn’t have any resources in training and development,” Calhoun recalls. “So I built 2Excel Group to provide resources to independent real estate professionals. Then I expanded it to all kinds of entrepreneurs. They really liked our meetings, and they didn’t want to miss any of our events.”
 
Officially launched in 2005, 2Excel Group is a marketing and consulting company that offers regular seminars on starting and growing a business. The company picked up speed in 2009 and now has four core people on staff, a business center in Garfield Heights, and plans to open satellite centers in East Cleveland and Warrensville Heights, as well as hire event and meeting planners. The business center is part incubator, part workspace, part inspirational and motivational center.
 
Calhoun plans to focus on young entrepreneur in 2012 with the Young Entrepreneur Professional Network. “We will have out-of-the-box activities for small businesses and entrepreneurs who want to be part of something fresh,” he says. “We will be an aggressive, different network. We have to prepare tomorrow’s leaders; we have to talk to them at a young age to motivate them.”

 
Source: LaRick Calhoun
Writer: Karin Connelly
business brisk for local custom armor manufacturer
Impact Armor Technologies, a manufacturer of ceramic components used in military and law enforcement armor, listened to their customers and developed a bullet-proof clipboard. The clipboard provides protection from multiple gunshots and point-blank range.
 
“Basically, our company was in the business of producing custom armor,” says Matt Raplenovich, Impact Armor’s director of operations. “We try to be very involved with our end-users. Instead of designing a product for them, it was designed by them and it’s worked out well for us.”
 
The clipboard has generated interest from law enforcement agencies around the world. “The response has been very good,” says Rob Slattery, a former police officer and Impact Armor’s law enforcement sales manager. “There are other clipboards on the market, but ours is lighter and provides more protection.”
 
With police fatalities from firearms up 22 percent this year, Impact Armor has secured the endorsement from the Greater Cleveland Peace Officers Memorial Society. Slattery says paramedics have also expressed an interest in the clipboard.
 
Impact Armor has doubled in size since its founding in 2006 -- going from six employees to 12 -- and has a commitment to keeping production local. “Our mission is to provide protection to officers,” says Raplenovich. “But in doing so, we want to create jobs locally. Growth is of course our plan, but we try to keep it local.”

 
Source: Matt Raplenovich and Rob Slattery
Writer: Karin Connelly
edgy greeting card company taking root across country
Kendall Embrescia’s greeting cards get to the point of the sentiment -- but usually not in the traditional way. As chief creative officer and “head skootcher” at Squirt & Skootch, Embrescia produces cards that are edgy, funny, off-the-wall and well received.
 
The idea for Squirt & Skootch was originally conceived in 2009 by Embrescia and a friend who wanted to start a business that united their love of writing, creativity and travel. The peculiar name is based on their childhood nicknames.

“One of the universal things I found when I traveled was mail,” recalls Embrescia. “No matter where I was I would send a postcard.”
 
So, in fall 2009, "Squirt" and "Skootch" gave their cards a trial run at the Tremont Arts Festival. Boasting sayings like “I have a heart on for you” and other spicy sentiments, the cards were very well received.
 
Then Squirt moved on and Embrescia’s friend Sandy Hridel joined the team. The two hit some stationary shows and developed a full line of cards, covering categories that ranged from Love and Sex to Holiday and Encouragement. Embrescia and Hridel formally formed an LLC in fall of 2010, hired Embrescia’s niece Kendra Kwasniewski to illustrate the cards, and got a crash course in running a business.
 
“We started identifying places that would sell our cards, cold calling people and walking into stores to sell our cards,” says Embrescia. “I’m a really creative person and learning the business stuff was really intense.” But the hard work paid off. Today, Squirt & Skootch can be found in stores around Northeast Ohio, as well as in Pittsburgh, Chicago, New York, Los Angeles and Colorado.
 
The company plans on hiring a web developer and some salespeople to go after mid-sized retailers. “Growth is certainly key,” says Embrescia. “We’ve been able to be creative and build an infrastructure, but now the emphasis is on growth.”

 
Source: Kendall Embrescia
Writer: Karin Connelly